I've heard of it. From what I gather it's a big deal in most parts of the world. Not so much in the states.
Holy soccer balls, Batman. These people are World Cup crazy. It is a big deal. Of course I've joined in on a bracket competition. It's got a March Madness feel to it.
This is my bracket. There are many like it, but this one is mine (I really need to watch Full Metal Jacket again soon). I had to pick two teams from each group. After the initial games happen only two team from each group advance. After that happens I'll have to fill in the rest. Having close to no knowledge on the subject I researched the InterGoogle and found some lists to help me out.
I've also got myself into a secondary drawing. Everyone picks a single team out of a hat. If your team wins there's more money involved. I got Germany. Apparently the Germans are good at this. I've displayed my German selection in my classroom so my students know who to root for. I told them that if I win there will be donuts and pizza for everyone purchased with the prize money (it's in the thousands of RMB). A boy named James, who's quite the footballer, let out a loud "Go Germany!" cheer. The crowd went wild. I'm never above bribery to win fans.